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June - July 2006, No. 10-001

Hout Bay (Black) Business Opportunities Forum
HBBOF Logo
AGM

Annual General Meeting
8 July 2006


The Western Cape
Micro-economic Development Strategy



(1) CREATIVE INDUSTRIES AND CRAFT

Snapshot of WC Cultural Industries
  • Architecture
  • Community Arts
  • Dance
  • Design and Advertising
  • Fashion
 
  • Festival and events
  • Heritage and museums
  • Language schools
  • Publishing and literature
  • Music
  • Theatre
  • Visual arts
  • Craft

Creative Industries

The Vision
In 2015, targeted sub-sectors such as dance, music, film, craft, fine arts will be important drivers of the provincial economy and will display the following characteristics:
  A strong design identity and the pervasive influence of quality design
  Thriving and fast-growing commercialized sub-sectors, particularly in music, film and performance entertainment
  Significant export earnings through Intellectual Property rights and performing abroad
  A driver of new opportunities in tourism and clothing & textiles product and service offerings

The Target
  30 000 jobs will be facilitated in the industry

Essential Strategy
  Undertake research in sub-sectors with high potential to develop suitable strategies (musical theatre and opera, theatre, the visual arts, festivals & events, community arts, dance, design, fashion, architecture, publishing, heritage, language schools)
  Establish a “Creative Industries Chamber (CIC)” to facilitate growth and increase participation
  Facilitate the development of a Provincial 10-year implementation plan


Craft

The Vision
In 2015 the Western Cape Craft industry will be:
  Comprised largely of commercially-orientated producers
  Strongly orientated to export opportunities
  Focused on higher value and higher value-added products
  Recognized by its excellent design by key import markets and a well-integrated value chain
  A fully transformed industry and will be demographically representative in ownership, control and management of enterprises and employment at all levels in the industry

The Target
  We will facilitate 8000 jobs by 2015

Essential Strategy
The Province will commission the Cape Craft & Design Institute (CCDI), as the primary delivery agent to act as a sector catalyst for growth and transformation by:
  Facilitating communication, networking and sector promotion
  Deepening supply-side integration
  Facilitating enterprise development and market access
  Developing a sector R & D resource

Impact Creative Industries
Investment Recruitment Harness partnerships with international government bodies
Institutionalize, co-ordinate and maximize corporate sponsorship
Recruit major investors/financial partners in each sub-sector
Develop a coordinated strategy for each sub-sector
Marketing Develop a comprehensive event-related creative arts calendar
An overarching domestic audience development strategy for the sub-sectors
Sub-sectors share local marketing and distribution channels
Export and expose product and performance offerings
WC-based events to be positioned and promoted as Cultural Centre of Africa
Infrastructure Develop audience infrastructure
Strategic Competitiveness Support sub-sector forums, to culminate in a collective PPP
Support Design Centres for sub-sectors and programmes to enhance standards
Support Centres of Excellence
Establish strong market research networks and outreach programmes

Impact Craft
Investment Recruitment Expand institutional support for CCDI as the industry growth and transformation agent
Implementation of cottage industries production clusters
Develop manufacturing products for foreign markets on an outsourced basis
Competitiveness of Enterprises Raw Materials Bank to minimize supply side issues and production costs
Improve production techniques and increase quality and suitability of craft products
Establish a Craft Precinct
Establish Centre for Innovation
Skills Development Sector-specific and generic skills development programs: youth, retrenched & unemployed clothing & textile sector workers

Impact Creative Industries
Skills Development Encourage artistic skill development in schools
Enable commercialisation through business skills development

ISEBE LOPHUHLISO LWEZOQOQOSHO NEZOKHENKETHO go to website

Contact details:

Tel.:  +27 21 483-3840
Fax:  +27 21 483-3409

Web:  www.westerncape.gov.za
mail Ecohead@pgwc.gov.za

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Source: News June/July 2006



From the desk of the Chairman of HBBOF, Rev. Jonathan Dreyer
Dermod Gloster, Journalist, Dermod Gloster & Associates
Hayder Dalwai, Business Support Manager Nedbank

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