Hout Bay (Black) Business Opportunities Forum
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AGM
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Annual General Meeting
8 July 2006
The Western Cape Micro-economic Development Strategy
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(1) CREATIVE INDUSTRIES AND CRAFT
Snapshot of WC Cultural Industries
- Architecture
- Community Arts
- Dance
- Design and Advertising
- Fashion
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- Festival and events
- Heritage and museums
- Language schools
- Publishing and literature
- Music
- Theatre
- Visual arts
- Craft
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Creative Industries
The Vision
In 2015, targeted sub-sectors such as dance, music, film, craft, fine arts will be important drivers of the provincial economy and will display the following characteristics:
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A strong design identity and the pervasive influence of quality design |
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Thriving and fast-growing commercialized sub-sectors, particularly in music, film and performance entertainment
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Significant export earnings through Intellectual Property rights and performing abroad
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A driver of new opportunities in tourism and clothing & textiles product and service offerings
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The Target
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30 000 jobs will be facilitated in the industry |
Essential Strategy
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Undertake research in sub-sectors with high potential to develop suitable strategies (musical theatre and opera, theatre, the visual arts, festivals & events, community arts, dance, design, fashion, architecture, publishing, heritage, language schools) |
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Establish a “Creative Industries Chamber (CIC)” to facilitate growth and increase participation
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Facilitate the development of a Provincial 10-year implementation plan
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Craft
The Vision
In 2015 the Western Cape Craft industry will be:
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Comprised largely of commercially-orientated producers
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Strongly orientated to export opportunities
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Focused on higher value and higher value-added products
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Recognized by its excellent design by key import markets and a well-integrated value chain
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A fully transformed industry and will be demographically representative in ownership, control and management of enterprises and employment at all levels in the industry
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The Target
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We will facilitate 8000 jobs by 2015 |
Essential Strategy
The Province will commission the Cape Craft & Design Institute (CCDI), as the primary delivery agent to act as a sector catalyst for growth and transformation by:
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Facilitating communication, networking and sector promotion
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Deepening supply-side integration
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Facilitating enterprise development and market access
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Developing a sector R & D resource
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Impact |
Creative Industries |
Investment Recruitment |
Harness partnerships with international government bodies |
Institutionalize, co-ordinate and maximize corporate sponsorship |
Recruit major investors/financial partners in each sub-sector |
Develop a coordinated strategy for each sub-sector |
Marketing |
Develop a comprehensive event-related creative arts calendar |
An overarching domestic audience development strategy for the sub-sectors |
Sub-sectors share local marketing and distribution channels |
Export and expose product and performance offerings |
WC-based events to be positioned and promoted as Cultural Centre of Africa |
Infrastructure |
Develop audience infrastructure |
Strategic Competitiveness |
Support sub-sector forums, to culminate in a collective PPP |
Support Design Centres for sub-sectors and programmes to enhance standards |
Support Centres of Excellence |
Establish strong market research networks and outreach programmes |
Impact |
Craft |
Investment Recruitment |
Expand institutional support for CCDI as the industry growth and transformation agent |
Implementation of cottage industries production clusters |
Develop manufacturing products for foreign markets on an outsourced basis |
Competitiveness of Enterprises |
Raw Materials Bank to minimize supply side issues and production costs |
Improve production techniques and increase quality and suitability of craft products |
Establish a Craft Precinct |
Establish Centre for Innovation |
Skills Development |
Sector-specific and generic skills development programs: youth, retrenched & unemployed clothing & textile sector workers |
Impact |
Creative Industries |
Skills Development |
Encourage artistic skill development in schools |
Enable commercialisation through business skills development |
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