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South Africa Exposed (SAE) is a campaign driven organization whose mission is to internationally market the South Africa commercials industry and South Africa as one of the world’s leading commercials production destinations.
SAE does not compete with existing organisations but works alongside the, complementing, supporting and enhancing their efforts.
South Africa Exposed is a registered Section 21 company and are in the process of formalizing a public/private partnership with the Cape Film Commission, Gauteng Film Office and Durban Film Office, all of whom fully support SAE.
Why 'south africa exposed' ?
The organization was originally founded as ‘Film South Africa’ in 2004 by a group of industry individuals who recognized the need to market and reinforce the brand of South Africa as a film destination in the increasingly competitive global market.
Film South Africa’s first major success was Cannes Lions 2005, where the highly successful and high profile ‘South Africa Exposed’ initiative was created and executed. SAE had a fully branded, exclusive South African venue next to the Palais du Festival on the Croisette in Cannes (for more on this, please request our January newsletter).
In October 2005, the organization then formally took on the name ‘South Africa Exposed’ for various reasons:
- It capitalizes on the huge awareness generated by the initiative at Cannes Lions
- It can focus specially on the commercials sector (unlike “Film South Africa” which encompasses the industry as a whole)
- It differentiates us from other international film malking bodies such as ‘Aus Film’
Cannes Lions 2006 - Public Update
Cannes Lions 2005 - Commercial Producers Perspective, Reel Africa
Who is the Cape Film Commission?, CFC
south africa exposed, Groundglass
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Décor Artist’s Project 2006
by Viola May, Assistent Director Visual and Performing Arts
Art in Business is in it’s second year running and being the curator I get to learn more and more about art and the quality of a paintings. I’m in the process of sourcing the second group of 25 artists all over mountains, valleys and rivers in the Western Cape. Not only do I get to know the artists and their struggles as emerging artists, I also get to see my birth country from South to West. The project is seen as an important initiative in developing creative arts and cultural industries in a very practical way.
I feel today people becoming more aware of the arts then they did in the past, art has become an import piece of furniture in some of our homes.
While it is our aim to bring out the artists that people heard about but never seen by the public before we also call upon artists known already from the time of struggle and resistance. We feel that interaction between artist and the pubic is of importance, people would like to see the face behind the paintings. At the same time our department would like to create that platform for interaction between artists and potential buyers.
For more information on the art work and the artists, please contact Viola May at:
vmay@pgwc.gov.za
Tel.: +27 21 483-4603
Cell: +27 82 498-2436
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Representative Body For Artists
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by Melvyn Miles, Representative for the Arts in Atlantis
The arts, visual and performing, have common problems when it comes to developing and marketing their products in local communities and more externally.
A forum needs to be established that will protect artist from exploitation and also for them to address issues related to the relevant industries.
A regulatory body needs to be formed. This forum will deal with issues such as basic price structuring and other basic conditions. As most of the communities are unique certain issues will be indigenous to the areas.
Artists need to unite and form and manage this body and not some outside company.
Anybody concerned about this issue and would like to participate, please contact Melvyn at:
PO Box 3001, Reygersdal, 7352, Atlantis, South Africa
Tel / Fax: +27 (0)21 572-0272
wcec1@yebo.co.za
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Götheborg Visits Hout Bay
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Hout Bay East Fort Gate Project
Six 18-pounder cannons facing Hout Bay's lagoon at East Fort, off Chapman's Peak Drive.
Hout Bay, 28th of February 2006
Firing their salutes during the visit of the Swedish ship Götheborg
For further Details visit:
East Fort Gate Project
Anybody interested in the project please contact:
Dave Cowley
Tel.: +27 (0) 21 790-2008
Cell: +27 (0) 82 292 7140
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by Patrick Dowling, Environmentalist
Future Shocks Will Test Tourism Alternatives
Above all one would like to think that alternative tourism would always strive to be sustainable. But how possible will this be in a world where many sectors on which the tourism industry depends are themselves on trajectories that are set for crash landings before long?
Let us look at two human-activity-shaping factors currently very topical.
One is water. As we near the end of water week 2006 it is fitting to reflect on some of the realities in South Africa and the world. Our own national state of the environment report due out soon will confirm that more than 70% of South Africa’s rivers are in a less than healthy state ecologically with 30% in a critical condition. This is in a dry country where rivers provide essential services that go far beyond looking pretty and providing ideal backdrops for golfing estates. Unfortunately SA is not the odd one out in this regard as the Millenium Ecosystem report makes clear. Globally fresh water systems are in bad shape. Nevertheless our own government, like others in Africa and Asia, wants to press ahead with grandiose new dam plans and interbasin transfers that will further compromise the integrity of water systems with ripple effects on the coast, fisheries and tourism. Only recently one of Cape Town’s Blue Flag beaches had its flag lowered because of unacceptable water quality.
While the water problems could be addressed and the negative trends swung around with sufficient political will and citizen buy-in, energy will probably prove a more intractable challenge. Every year we, the world, use up the equivalent of about the volume of seven Table Mountain chains (Cape Town to Cape Point) filled with oil. This is a lot and equates to the consumption of 400 years of the carbonferous epoch’s production of future fuel (that’s now) being used up every day. Whether what remains will last five years or fifty is not too relevant to the fact that in geological terms we are very close to the end of this energy boost bonanza on which so many of our good fortunes have depended. Coal, gas and uranium may offer grace period extensions, but ultimately with our wind turbines whirring and photovoltaic panels sizzling we will have to face the crunch as cars, factories, furnaces, production lines, mines, combine harvesters, jumbo jets and yes, tour buses, just stop.
Are we ready for all this, ready to work hard at changing behaviour that is accelerating the crisis, and ready to innovate and adapt in such a way that we spare ourselves and our children unbearable trauma? Time to start planning those dirigible and sailing ship alternative holidays, encouraging closer to home recreational and productive activities. Above all tourism must use its great human energy and communication strengths to join in the efforts of environmentalists to adjust attitudes and make sustainability a practical, believable goal and not an abused buzz word.
Western Cape Region
Tel: +27 (0)21 701-1397
Cell: +27 (0)84 966-1249
Fax: +27 (0)21 701-1399
PO Box 30145, Tokai, 7966, South Africa
www.wessa.org.za (national website)
patrick@wessa.wcape.school.za
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No. 07-001
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Please Diarise:
Art Exhibition
Garth Erasmus and Gary Frier
showing their new work at the
Alliance Francaise
155 Loop Street
Cape Town
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Cultural Exchange Program
If somebody wants to know more about this or would like to become a sponsor of
On Set Images'
Cultural Exchange Project
please contact
gallery@onsetimages.com
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LOCATIONS in and around Cape Town
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Distribution: Culture & arts, the film industry (for location spotting, local art work, articles and images reflecting our country’s heritage and beauty), tourism, wildlife, rural environment, heritage and of cause all other companies servicing and attracting tourism locally and abroad.
© 2006 On Set Images. All rights reserved.
Published by
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Alternatively send us your CONTACT INFORMATION
Print Newsletter (note: set to landscape format)
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